In the not too distant past there was an advertising campaign for a brand of yoghurt. the conceit of this campaign was that the yoghurt was tasty, but good for you, thus having pleasure without the pain. The joke being that some other sucker was getting the pain. Hail of nails, rabid dogs etc. They referred to this gag as the "pleasure/pain principle", of which I, yesterday, was a one man example. My final student loan repayment has been made this month, so I had only my outstanding credit card bill to go before being effectively debt free. In a spirit of clearing the decks, bracing fiscal prudence and what have, I decided to get rid of it in one hit. It was not a small cheque that I wrote, and the creamy yoghurty joy of being WITHOUT DEBT FOR THE FIRST TIME SINCE 1996 (mmmm) was counterbalanced somehwta by the sharp stinging pain in my wallet (ow ow ow) Elsewhere, a bumper crop of entertainment in ths week's super soaraway Ormskirk Champion (which, rather sweetly, is boa...
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