I very much only have myself to blame. One of the less heralded aspects of running a business is that one is, regrettably, obliged to maintain a social media presence, it's just expected. And, if I have to do it, I'm going to do it very much in my own voice, as I don't tend to have time to stop and think when I'm bunging something on Insta. It seems to have worked okay so far. But, as a man better versed on the online world than he would prefer, I should have known better than to stick up a picture of our bread rolls, fresh out of the oven. In my defence, I did preface said picture by saying "one of the most tedious debates on the internet is what these are called...". Doubtless you've seen the argument somewhere, it's one of the workaday tropes that shithouse FB pages use to drive engagement. Need a few thousand clicks to raise the profile of your godawful local radio station/page about how everything was better in the past/shelter for confused cats?...
Proudly serving the odd random googler every few days since 2003