Skip to main content

The Lynx effect

I never thought it would happen, I never in my most fevered imaginings dreamed it COULD happen. But happen it has. An advert has come along featuring a character more revolting, more nauseating, more dreams of extreme violence creating than that kid in the Frosties ad whon chirped relentlessly on about how they were gonna taste great. You know the one, that whitebread grinning fucking robot who reminded you of nothing so much as the evil football hero at primary school who made it his personal mission to make your life hell. He's number two now.

That Lynx ad. The FHM wet dream of an impressive number of glossy, bikini clad godesses scrambling to be the first to reach that goon on the beach. Yes. Him.

Leaving aside the terrifying intellectual poverty of the premise itself there's just something about his gormlessly lustful expression which causes every muscle in my body to tense, except those engaged in moving my head and eyes as I instinctively look round for something to hit him with. And those strange contortions of his arms and torso as he stares bug-eyed at the hordes of incoming beauties. Ther Lynx ad tells me this: we live in the twenty first century, every day jaw-dropping scientific advances are made, the sum of human culture grows ever stronger as musicians and artists add to the millenia's accretions of work affirming our humanity, our spark of the divine. To be human is to have limitless potential, it is to create, to discover, to advance. But it's still more desirable to be trampled to death by women with big tits as a direct result of spraying some cheap noxious chemicals on your scrawny frame. Humanity needs to take a long hard look at itself

Comments

Popular posts from this blog

The last day of the county season

 Look, I never claimed to be cool. As a a cliched middle aged male, I have a number of interests which, if not exactly niche, are perhaps not freighted with glamour. Not exactly ones to set the heart racing. I yearn not for wakeboarding, my cocaine with minor celebrities days are well and truly behind me, you are unlikely to catch me writing graffiti under a motorway bridge. I do cycle, but only as a way of getting from point A to point B, you are unlikely, you will be relieved to hear, to see me purchasing lycra and or/doing triathlons. I like going for a nice walk. I'm fond of a good book. I have a deep attachment to county cricket. Yes, that's right, county, not even the international stuff which briefly captures the nation's fleeting attention once in a blue moon. County cricket. Somerset CCC to be precise, though I'll watch / listen to any of it. The unpopular part of an unpopular sport. Well, that's the public perception, the much maligned two men and a dog. N...

D-Day Dos and Don'ts for Dunces

Oh Rishi. Lad.  You have, by now, almost certainly become aware of the Prime Minister(for the time being)'s latest gaffe, as he returned home early from D-Day commemoration events in France, in order to "concentrate on an interview" which, as it turns out was already pre-recorded. There's been a fair bit of outrage, the word "disrespectful" is being bandied about a lot.  The word I'd use is "stupid". It is often said of the Brits that we have no religion but that the NHS is the closest thing we have to one. This, I think, is incorrect, because the fetishisation of WWII is to my mind, far closer to being our object of national veneration.  I understand why, last time we were relevant, fairly straightforwardly evil oppo, quite nice to be the good guys for a change, I absolutely get why the British public worship at the altar of a conflict which, I note, was a very long time ago. I think it's a bit daft, personally, but I understand it. So you...

The three most tedious food debates on the internet.

 I very much only have myself to blame. One of the less heralded aspects of running a business is that one is, regrettably, obliged to maintain a social media presence, it's just expected. And, if I have to do it, I'm going to do it very much in my own voice, as I don't tend to have time to stop and think when I'm bunging something on Insta. It seems to have worked okay so far. But, as a man better versed on the online world than he would prefer, I should have known better than to stick up a picture of our bread rolls, fresh out of the oven. In my defence, I did preface said picture by saying "one of the most tedious debates on the internet is what these are called...". Doubtless you've seen the argument somewhere, it's one of the workaday tropes that shithouse FB pages use to drive engagement. Need a few thousand clicks to raise the profile of your godawful local radio station/page about how everything was better in the past/shelter for confused cats?...